Marketing: How to interact with external agencies efficiently

As a marketing professional, you need to work with multiple agencies – Direct Marketing, Lead generation, Event management, Advertising, Social Media, PR and so on. You are typically managing multiple brands, campaigns and complex set of KPIs.

Do you really handle all this using email? Is it not chaotic? Don’t you get lost in the confusing deluge of conversations, artworks, revisions, interactions, pending decisions?
If yes, here is a better way… read on to find out.

Even if you are not a marketing professional you will find this article useful if you need iterative interaction with external parties.

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Marketing: Twitter Analytics using Excel

In an earlier article, we discussed how to analyze FaceBook posts using Excel. Now let us see how Twitter data can be analyzed. This article explains how to analyze your own twitter handle data. Usage Scenarios: Product specific handles, Corporate handles, brand launches, events, live seminars, customer feedback and so on.

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