SharePoint Part 12 – Branding and Corporate Communication

We spend a lot on branding. But what about documents? Are these branded? Did you know how many facilities Office and SharePoint offer you to create branded and standardized documents? Spend few minutes and watch this video.

These videos were created in 2013. Therefore the logos and screenshots depict older versions of products. However the concepts – which are more important – are still valid.

Press Shift F7 for better communication

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This key opens the thesaurus in Office products (including Outlook).

So what is the big deal?

Well… many of us know that the thesaurus exists. But we rarely use it.

Start using it more frequently.

Scenarios where thesaurus should be used

  1. Stinker Mails: Replying to mails where some kind of fight is happening or you are really angry with someone and writing a stinker … Press F7… choose the right words carefully. See the difference it makes.
  2. Writing copy for mailers, brochures, etc. Using the right word matters because this is going to be seen by thousands of people.
  3. Presentation titles: These are seen first. The space available is less. If the title is not relevant and powerful, audience will not read the rest of the content. Therefore, use F7.
  4. Resume: This is probably the most important document in our lives. So pay attention to it.

Warning: Don’t use big words. Use the right words!

There is a danger of using the Thesaurus. We tend to choose heavy, sophisticated, complex words instead of using simpler words. That is NOT the purpose of using a thesaurus.

The idea is to use the most suitable and impactful word in a given context.

If you are not sure about the usage, you can click on the word to get more details…

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Remember to hear pronunciations as well

Many of us pronounce common words in a wrong manner. In most cases, people around us either don’t realize it, don’t care or are too junior to tell you about your mistake. So that reduces clarity of verbal communication – especially if you talk on stage often.

It is a good idea to hear the pronunciation and correct yourself if you notice a problem.