Marketing: How to interact with external agencies efficiently

As a marketing professional, you need to work with multiple agencies – Direct Marketing, Lead generation, Event management, Advertising, Social Media, PR and so on. You are typically managing multiple brands, campaigns and complex set of KPIs.

Do you really handle all this using email? Is it not chaotic? Don’t you get lost in the confusing deluge of conversations, artworks, revisions, interactions, pending decisions?
If yes, here is a better way… read on to find out.

Even if you are not a marketing professional you will find this article useful if you need iterative interaction with external parties.

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