This is a post primarily aimed at journalists, students and writers who often have to write articles, blogs, thesis, dissertation, review articles, etc. about opposing or competing views. It could be an article comparing two products, or discussing two political rivals or even a review of current affairs with contrasting views.
When you write such an article, you have to balance it by ensuring that one party / view does not get more coverage than the other. I am sure all experienced writers have their own way of getting this done.
This article discusses a simple but ingenious technique using Word Styles which can help you.